Membership March 24

Michelle Brinson (601) 734-8160 EMAIL monthly report form

Hello everyone. Looking forward to seeing all of you this month in Gulfport for the Council of Administration/School of Instruction. What does Membership mean to our organization and, most importantly, to our Veterans. Membership is the lifeblood of our organization and, without members, we would not have the voice that we have and would not be able to accomplish the great things that we do in support of and for our Veterans. Without each of you and without new members, who will take care of our Veterans? It’s scary to think about, or should be. Why? Because each of you matter not only to your Auxiliary, District, Department, and Organization, but because each of you matter to our Veterans.


This year, we need to retain 778 continuous annual members (annual members who renew or convert to a life member) compared to 840 continuous annual members last year. As of February 28, 2024, we have had 577 annual members renew their dues and 60 annual members convert to a life member for a combined total of 637 or 81.88% in retention. So, what does this mean? The question we need to answer is why are we losing so many members who do not choose to renew their dues and what can we do to change this trend and keep members active and involved. I want to encourage you to please be sure to continue to work hard to make contact with those annual members who have not yet renewed their dues or converted to a life member. Remember, you can still generate dues reminder notices in MALTA to mail to your annual members and/or you can reach out to them by phone, letter, text, message, email, or face-to-face. Please encourage their participation and let them know how important they are to your auxiliary, our organization, and to all Veterans and their families. Also, please be sure to remind them of the eligibility requirements for the Cancer Grant, which are as follows: “Applicant must be a member of the VFW Auxiliary for one (1) full year and current dues must be paid…” While we all hate to lose members for any reason, we surely do not want any of our
members to lose their eligibility for the cancer grant because they are not current in paying their dues.

So far this year, we have gained 82 new annual members, 10 rejoin annual members, 25 new life members. and 2 rejoin life members for a total of 119 new members. Sadly, however, we have also already lost 1 annual member and 50 life members who have passed away. As of February 28, 2024, our “Current Total” Membership (excluding our 51 deceased members) was 2,809 or 97.33% and our “Paid Total” Membership (including our 51 deceased members) was 2,860 or 99.10%.

So, Lights, Camera, Action:
Remember, this year, we are incorporating movies into our Membership Program, and we want to make it fun for all and help our Southern Conference Director win the prestigious award for Best Picture of the 2023-2024 Program Year. So, let’s all “Band Together” to help make this happen by inviting new members, investing in all members, and including current members.
Keep all members informed, encourage their participation, and get them involved in activities/events. Have a Plan that includes: • Contacting current members; • Outreach to former members; • Recruiting events for new members; • Picking a mentor for a new member; *Planning at least four recruiting events in your community each year.

Membership Program Awards:
● Awards for Members:

  1. Lights, Camera, Action! pin to each VFW and VFW Auxiliary member who recruits five (5) new members to the VFW Auxiliary from July 1, 2023, through May 31, 2024. The Department Treasurer must enter membership in MALTA with credit given to the recruiter by June 10, 2024. Lights, Camera, Action! pin will be mailed directly to the member from National Headquarters.
  2. National Membership Achievement (NMA) Award to each VFW and VFW Auxiliary member who recruits 20 new members to the VFW Auxiliary from July 1, 2023, through May 31, 2024. The Department Treasurer must enter membership in MALTA with credit given to the recruiter by June 10, 2024. NMA Award to be presented at the
    2024 National Convention in Louisville, Kentucky. If a member is not in attendance, the award will be mailed directly to the member from National Headquarters after the National Convention.
  3. Lights, Camera, Action! VFW Auxiliary Recruiter Drawing. Each VFW Auxiliary National Membership Achievement Award recipient will be entered into a drawing to receive a $500 Visa Gift Card (VFW Recruiters are not eligible). Recruiter Award Forms are no longer needed for VFW Auxiliary members. Reports are compiled by VFW Auxiliary National Headquarters from information entered in MALTA. VFW members who recruit new VFW Auxiliary members will need to fill out the required VFW members-only form that is available on MALTA Member Resources. Completed form must be received at VFW Auxiliary National Headquarters and Department Treasurer must enter
    membership in MALTA by June 10, 2024.

● Awards for Auxiliaries:

  1. $25 to each Auxiliary that reaches 98% Plus in Paid Total Membership by March 31, 2024*.
  2. $25 to each Auxiliary that reaches 100% Plus in Paid Total Membership by June 30, 2024*.
  3. Lights, Camera, Action! VFW Auxiliary Drawing. Each VFW Auxiliary that
    reaches 101% Plus in Paid Total Membership by June 30, 2024* will be entered into a one time drawing to receive $500.
    I am very proud and happy to report that 21 auxiliaries have already met or exceeded some or all of the aforementioned goals.

Awards for Departments:

  1. Silver Department Award #2: $250 to each Department that reaches 98% Plus in Paid Total Membership or 2,829 total members (including deaths) by March 31, 2024*. As of January 29, 2024, we met our goal and the Department will receive a deposit of $250 in April 2024.
  2. Gold Department Award #3: $300 to each Department that reaches 100% Plus in Paid Total Membership or 2,886 total members (including deaths) by June 30, 2024*. As of February 28, 2024, we only need 26 annual members to renew or convert to a life member and/or new or rejoin annual/life members. Therefore, we could easily reach and
    exceed this goal.
  3. Platinum Department Award #4: $400 to each Department that reaches 101% Plus in Paid Total Membership or 2,915 total members (including deaths) by June 30, 2024*. Departments that receive the Platinum Department Award #4 for $400 will still receive the Gold Department Award #3 for $300 for a combined total of $700. As of February 28, 2024, we only need 55 members to renew or convert to life member
    and/or new or rejoin annual/life members. Therefore, we could easily reach and exceed this goal.

● Conference vs. Conference: $50 to each Department within the Conference with the highest total percentage by June 30, 2024*
*Based on the June 30, 2023, year-end membership numbers.

Report Your Membership Activities Monthly. Please remember to complete the monthly reporting form online at http://www.vfwauxms.org/report-forms/ or by downloading and completing the form and sending it to me via regular by email at no later than the 5th day of each month if possible. If you have problems completing the reporting form online or sending it via regular mail or email, you may call me or text me with your information at 901-734-8160.

I have had the honor to work with you and have seen what all of you have done for the past 2 years and what you have done so far this year. I believe that we can reach and exceed our goal! We are fast approaching March 31, 2024, and what an amazing gift it would be to renew your membership or convert to a life member in honor of your Veteran(s). Auxiliaries, please
continue to reach out to your lapsed/unpaid members and encourage them to renew or convert in honor of their Veteran(s) today but no later than March 31, 2024, and please continue to recruit new members into our organization. Let’s continue to honor our Veterans, our Service men and women, their families, our communities, and our organization by keeping our membership current, being involved/active, and by asking others to join. Remember, our
membership and service matter–You matter and, by “Banding Together,” we can do so much for those who have sacrificed and done so much for our Country and for all of us. God bless our Veterans, Service Members, their families, our organization, our department, and all of you.


Hope to see all of you this month in Gulfport.
Roll On Mississippi And Keep Soaring Above and Beyond for Veterans,